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10 Best Ecommerce Platforms for Beginners in 2025

December 17, 2024

Ramin Popal

Starting an online store can feel overwhelming. With so many different ecommerce platforms for small businesses available, how do you pick the right one for your store? Choosing an ecommerce platform will impact how you run your business daily, so it’s essential to find the right fit for your unique needs. 

This guide will introduce you to the ten best ecommerce platforms for small businesses and beginners in 2025. With the insights in this guide, you can choose the right solution for your new online store in no time.

AI Store Builder’s tool, an AI store builder, can help you learn more about the best ecommerce platforms for beginners. With its intuitive interface and handy ecommerce features, this AI store generator can help you build a demo store on your platform of choice to test ecommerce solutions and see if they meet your business needs.

What is an E-Commerce Platform?

shopify on laptop - Best Ecommerce Platform for Beginners

An e-commerce platform is a software solution that enables businesses to create and manage online stores. It provides the tools and infrastructure necessary for selling products or services online, from designing a storefront to handling payments, inventory, and customer interactions. These platforms are the backbone of any online business, simplifying the process of entering the e-commerce market.

Key Functions of E-Commerce Platforms

Storefront Creation

E-commerce platforms allow users to design and customize their online store to reflect their brand identity. They include templates, drag-and-drop editors, and advanced design features for personalization.

Product Management

E-commerce platforms have tools for adding, categorizing, and updating products in the store. They support inventory tracking to ensure stock availability.

Payment Processing

E-commerce platforms integrate with payment gateways like PayPal, Stripe, or Square to accept credit cards, digital wallets, and other payment methods.

Order Fulfillment

E-commerce platforms manage the process from order placement to delivery, including shipping options and tracking.

Customer Relationship Management (CRM)

E-commerce platforms have features like email marketing, chatbots, and customer accounts to enhance customer engagement and retention.

Analytics and Reporting

E-commerce platforms provide insights into sales, customer behavior, and store performance, helping businesses make informed decisions.

Why Are E-Commerce Platforms Important?

E-commerce platforms are crucial for businesses looking to establish an online presence without requiring extensive technical expertise. They simplify the process, save time and resources, and enable scalability.

Simplify the Process

E-commerce platforms provide pre-built tools for website creation, inventory management, and payment processing, reducing the need for manual setup.

Save Time and Resources

E-commerce platforms eliminate the need for businesses to develop custom software or hire large development teams.

Enable Scalability

E-commerce platforms allow businesses to grow by offering advanced features like SEO tools, mobile optimization, and integrations with third-party apps.

Types of E-Commerce Platforms

E-commerce platforms can be categorized into three main types:

Hosted Platforms

  • Examples: Shopify, BigCommerce. Hosted platforms provide a fully managed solution where the platform handles hosting, updates, and security.

Self-Hosted Platforms

  • Examples: WooCommerce, Magento. Self-hosted platforms require users to manage hosting and maintenance, offering greater control and flexibility.

Open-Source Platforms

  • Examples: OpenCart, PrestaShop. Open-source platforms offer customizable code for businesses with technical expertise.

What Makes E-Commerce Platforms Ideal for Beginners?

Choosing an e-commerce platform can be the difference between a smooth start and overwhelming complexity for beginners. Beginner-friendly platforms prioritize user-friendly interfaces, affordable pricing plans, and comprehensive support.

User-Friendly Interfaces

Simple dashboards and intuitive navigation make it easy for anyone to set up an online store.

Affordable Pricing Plans

Many platforms offer free trials or low-cost plans to accommodate new entrepreneurs.

Comprehensive Support

E-commerce platforms provide tutorials, community forums, and 24/7 customer support to assist users at every step.

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Key Features to Look for in an E-Commerce Platform as a Beginner

woman on a laptop - Best Ecommerce Platform for Beginners

1. Importance of Ease of Use for Beginners

Beginner-friendly e-commerce platforms take the technical complexity out of creating an online store so users can launch their sites quickly without getting bogged down by confusing, advanced features. They offer an intuitive interface with organized menus, easy-to-navigate dashboards, and other helpful tools to simplify store management. For example, platforms like Shopify and Wix offer drag-and-drop functionality, enabling users to design storefronts without coding. 

Others, like BigCommerce, use a modular approach to ecommerce design, allowing users to add, arrange, and customize visual elements of their online stores for a more straightforward, less daunting experience. Beginner-friendly ecommerce platforms also introduce users to online selling with guided setups or wizards that walk you through the initial stages, such as adding products, setting up payment methods, and customizing your store design. 

2. Customization Options

Your ecommerce store should reflect your brand identity, making customization a key feature for creating a unique experience. Look for platforms that offer extensive theme customization options, allowing you to modify templates to match your brand colors, fonts, and layouts. You should also ensure your store looks great on all devices as mobile shopping continues to dominate. Finally, some platforms, like WooCommerce, allow for deeper customization if you have technical expertise. 

3. Affordable Pricing

Budget constraints are typical for beginners, so transparent and affordable pricing is essential to avoid unexpected costs. Look for platforms that offer free or low-cost plans. For instance, Weebly and Ecwid offer free plans with basic features that are ideal for testing the waters. Once you’re ready to launch your store, pricing plans should align with the features offered, ensuring scalability as your business grows. Finally, to avoid surprises, compare pricing structures, including hidden fees such as transaction costs. 

4. Integrated Payment Gateways

Multiple payment options ensure customers can quickly complete purchases, reducing cart abandonment. Look for ecommerce platforms that support diverse payment options, including credit/debit cards, PayPal, digital wallets, and even Buy Now, Pay Later (BNPL) options. Also, ensure the platform complies with PCI DSS (Payment Card Industry Data Security Standards) to protect customer data. Finally, check if the platform charges additional fees for specific payment gateways, which could affect your pricing strategy. 

5. Scalability

A good ecommerce platform should grow with your business, allowing you to add features or products without starting from scratch. Look for platforms that support advanced functionalities like abandoned cart recovery, upselling tools, and customer analytics as your business grows. Also, ensure the platform can handle increasing web traffic and order volumes. Platforms like BigCommerce and Shopify are known for their scalability, making them excellent choices for long-term growth. 

6. SEO and Marketing Tools

Your store needs to be discoverable online to attract customers and boost sales. SEO and marketing tools are essential for visibility. Look for ecommerce platforms that include built-in SEO tools, such as meta tag customization, URL optimization, and sitemaps, to help your store rank higher on search engines. Also, check for marketing integrations that allow for email marketing, social media integration, and ad campaign tools to help streamline customer acquisition efforts. Finally, ensure the platform provides analytics to track performance and refine marketing strategies. 

7. Mobile Optimization

With mobile commerce continuing to rise, your store must offer a smooth shopping experience on smartphones and tablets. Before committing to an ecommerce platform, test its mobile responsiveness. Look for templates and themes that automatically adjust to various screen sizes. You should also check that the platform provides a mobile-friendly checkout, with simplified processes tailored for mobile users. 

8. Customer Support

Beginners often need assistance during setup and maintenance, which makes robust customer support essential. Look for ecommerce platforms that offer 24/7 support through live chat, email, or phone. Also, check for a comprehensive knowledge base with tutorials, FAQs, and community forums for self-help. Finally, consider testing the customer support responsiveness of platforms with a free trial before purchasing. 

A Store Without the Hassle

At AI Store Builder, we create a complete Shopify store for you in under 10 minutes. We include 20 trending products, trusted suppliers, and a dropshipping course that others charge thousands for. Plus, you get live support calls and community access. Skip the headaches of store setup, product research, and supplier hunting - we handle it all so you can focus on growing your business. Get your store built for you in less than 10 minutes today!

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The Top 10 E-Commerce Platforms for Beginners in 2025

1. Shopify: The Go-To E-commerce Platform for Beginners

shopify - Best Ecommerce Platform for Beginners

Shopify is the best e-commerce platform for beginners. The platform has an intuitive interface that streamlines setting up an online store so you can launch your business in no time.

Pros

Shopify is straightforward to use. Its dashboard organizes all the settings and features logically, and getting started with Shopify takes only a few clicks. The platform even has a setup checklist to help guide you through the initial store creation process. Shopify also has an extensive app ecosystem to help you add functionality to your store as you grow. Whether you want to install tools for email marketing, SEO, or inventory management, you can find a solution in the Shopify App Store. Finally, Shopify offers 24/7 customer support through live chat and email to help you resolve any issues as they arise. 

Cons

While Shopify is easy to use, it has limited design flexibility compared to more customizable platforms like WooCommerce. To access advanced features, you may also need to rely on third-party apps, which can increase your overall costs. 

Best For

Shopify is best for anyone who wants a quick and easy setup without worrying about technical complexities. The platform is ideal for dropshipping and small businesses.

User Review

"Shopify made starting my online store so simple. As someone with no technical background, I loved the step-by-step setup and their 24/7 support." – Verified User.

2. Wix eCommerce: The Best E-commerce Platform for Creatives

wix - Best Ecommerce Platform for Beginners

Wix eCommerce is an excellent choice for creative entrepreneurs who want design flexibility and a visually appealing storefront. The platform has stunning templates to help you create a unique online store that perfectly matches your brand. 

Pros

Wix is a drag-and-drop website builder, so you can customize your store’s layout and design without touching a single line of code. The platform also has built-in SEO tools and analytics to help you boost your e-commerce site’s visibility and performance. Additionally, Wix offers integrated email marketing and social media tools to help you promote your online store. You can even get started with a free plan and upgrade to paid plans for more advanced features as you grow. 

Cons

Wix has limited scalability for large-scale businesses. While you can install some third-party apps for added functionality, there are fewer integrations than competitors like Shopify. 

Best For

Wix is best for creative entrepreneurs who value design flexibility and want a visually appealing storefront.

User Review

"Wix allowed me to create a store that perfectly matched my brand. It’s so intuitive that I didn’t need outside help to launch." – Verified User.

3. BigCommerce: The Best E-commerce Platform for Growing Businesses

big commerce- Best Ecommerce Platform for Beginners

BigCommerce is an excellent choice for established businesses or those planning to scale. The platform has robust built-in features that eliminate the need for third-party apps so you can get started immediately. 

Pros

BigCommerce comes with various essential e-commerce tools right out of the box, including payment processing, marketing features, and SEO optimization. This helps reduce the overall costs of running an online store and allows you to focus on what matters most—growing your business. BigCommerce also caters to growing businesses with scalable solutions and comprehensive SEO tools to improve search rankings. 

Cons

BigCommerce has a steeper learning curve than Shopify or Wix. Additionally, customization options are only limited if you have coding knowledge. 

Best For

BigCommerce is ideal for businesses planning to scale and those who want built-in tools without relying on third-party apps.

User Review

"BigCommerce gave me everything I needed to manage my growing business. The SEO tools were especially helpful in driving traffic." – Verified User.

4. Squarespace Commerce: The Best E-commerce Platform for Creatives

square space - Best Ecommerce Platform for Beginners

Squarespace Commerce is another solid e-commerce platform for small businesses, especially those in visually driven industries like art and photography. The platform has sleek, modern templates that give your online store a polished look. 

Pros

Squarespace’s templates are incredibly visually appealing and perfect for creative professionals. The platform also integrates well with social media platforms for easy marketing. Finally, Squarespace is excellent for digital products, art, or photography-based stores. 

Cons

Squarespace has fewer payment options compared to other platforms. Additionally, it needs more scalability for extensive product inventories. 

Best For

Squarespace is best for creative professionals selling art, photography, or digital products.

5. WooCommerce: The Best Open-Source E-commerce Platform for Beginners

woo commerce - Best Ecommerce Platform for Beginners

WooCommerce is an open-source e-commerce platform built on WordPress. It’s highly customizable for those familiar with WordPress and perfect for niche businesses with specific needs. 

Pros

WooCommerce is free to use, with optional paid extensions for advanced features. The platform's open-source nature allows for complete control over design and functionality. 

Cons

You need a basic understanding of WordPress to set up and maintain a WooCommerce store. Additionally, while the plugin is free, hosting and extensions can increase overall costs.

 

Best For

WooCommerce is best for tech-savvy users or businesses that need extensive customization.

6. Ecwid: The Best E-commerce Platform for Testing the Waters

ecwid - Best Ecommerce Platform for Beginners

Ecwid is a unique e-commerce platform that allows you to add a store to an existing website or social media page. This makes it an excellent choice for small businesses looking to test e-commerce capabilities without committing to a complete platform. 

Pros

Ecwid is easy to add to existing websites or social media pages and even lets you sell on multiple platforms simultaneously. The platform also has a free plan available, suitable for small inventories. Finally, Ecwid has excellent multi-channel selling options. 

Cons

Ecwid has limited features compared to standalone platforms like Shopify. Additionally, advanced tools require upgrading to a paid plan. 

Best For

Ecwid is ideal for small businesses that test e-commerce capabilities without committing to a full platform.

7. Weebly by Square: The Best Simple E-commerce Platform for Beginners

weebly - Best Ecommerce Platform for Beginners

Weebly by Square is another easy-to-use e-commerce platform with a straightforward approach to online sales. The platform is free to use, and you can get started with a simple drag-and-drop builder in minutes. 

Pros

Weebly’s simple drag-and-drop builder and pre-designed templates make it easy to create a store. A free plan is available, with options to upgrade for more features as you grow. The platform also has smooth integration with Square payment processing. 

Cons

Weebly has limited features for advanced e-commerce needs. Additionally, its basic design options may appeal to something other than creative users.

 

Best For

Weebly is best for small-scale businesses needing a quick and straightforward e-commerce solution.

8. Zyro: The Best Budget E-commerce Platform for Beginners

Zyro is a beginner-friendly e-commerce platform with affordable pricing plans, making it a suitable option for low-budget businesses. It also has a free trial for beginners to test the waters before committing to a paid plan. 

Pros

Zyro has AI-powered content generation and design tools to help you quickly create your online store. The setup process is simple and tailored to first-time users, so you can quickly get your e-commerce site up and running. 

Cons

Zyro’s limited advanced features make it challenging to scale. Additionally, the platform has fewer integrations than larger platforms like Shopify or BigCommerce. 

Best For

Zyro is best for solo entrepreneurs starting small, low-budget businesses.

9. Shift4Shop: The Best Free E-commerce Platform for Beginners

shift 4 shop - Best Ecommerce Platform for Beginners

Shift4Shop (formerly 3dcart) is a free e-commerce platform for U.S.-based businesses. There are no transaction fees for stores using Shift4 payments, and the platform comes with built-in marketing tools for SEO and email campaigns. 

Pros

Shift4Shop has no transaction fees for U.S.-based businesses using Shift4 payments. The platform includes built-in marketing tools, including SEO and email campaigns, to help you promote your store. There’s even a free plan available for qualifying businesses. 

Cons

To unlock free features, you must connect to Shift4 payment processing. Additionally, the platform has limited global payment options. 

Best For

Shift4Shop is best for U.S.-based businesses that want a cost-effective platform with marketing tools included.

10. Sellfy: The Best E-commerce Platform for Digital Products

sellfy - Best Ecommerce Platform for Beginners

Sellfy specializes in helping creators sell digital products like eBooks, courses, and subscriptions. The user-friendly platform has built-in email marketing tools to help you promote your store. 

Pros

Sellfy’s interface is straightforward and user-friendly, making launching your store and selling easy. The platform also has built-in email marketing tools to help you promote your store. A free trial is available for new users to test the platform. 

Cons

Sellfy has limited features for physical product sellers. Additionally, the platform has a more miniature app ecosystem than Shopify. 

Best For

Sellfy is best for digital creators and entrepreneurs focusing on subscriptions or downloadable content. 

A Store Without the Hassle

At AI Store Builder, we create a complete Shopify store for you in under 10 minutes. We include 20 trending products, trusted suppliers, and a dropshipping course that others charge thousands for. Plus, you get live support calls and community access. Skip the headaches of store setup, product research, and supplier hunting - we handle it all so you can focus on growing your business. Get your store built for you in less than 10 minutes today!

How to Start Your Store as a Beginner in 2025

employees on a laptop - Best Ecommerce Platform for Beginners

1. Define Your Business Goals and Niche

Clearly outlining your objectives and target audience can help you build an effective e-commerce store. Start by identifying a niche that aligns with your interests or solves a specific problem. Next, research competitors to understand market trends and gaps. Tools like Google Trends or SEMrush can help you validate your niche’s demand. 

Pro Tip

AI Store Builder can help you quickly identify trending products in your niche and include them in your store setup. 

 

2. Choose the Right E-Commerce Platform

Select an e-commerce platform that matches your skill level, business goals, and budget. Compare platforms like Shopify, BigCommerce, and Wix based on ease of use, features, and scalability. Look for free trials on platforms to test usability before committing. 

Pro Tip

With AI Store Builder, you can bypass this decision and create a fully optimized Shopify store in under 10 minutes.  

3. Set Up Your Store with AI Store Builder

Streamline the setup process to save time and resources. Use AI Store Builder to automate the creation of your store, including adding 20 trending products, integrating trusted suppliers for smooth dropshipping, and optimizing product descriptions and images for conversions. You can customize your store’s design using pre-built templates tailored to your niche.

 

Pro Tip

AI Store Builder provides live support and access to a community of entrepreneurs to guide you through the setup process.  

4. Set Up Payment and Shipping Options

Ensure smooth transactions and deliveries for your customers. Start by integrating payment gateways like PayPal, Stripe, or Square for secure transactions. Next, choose reliable and cost-efficient shipping options: display your store's shipping policies and delivery times. 

Pro Tip

Use AI Store Builder’s recommendations for shipping and payment integrations that suit your target audience.  

5. Optimize Your Store for Mobile and SEO

Enhance your store’s visibility and usability to attract and retain customers. First, ensure your store is mobile-responsive to accommodate mobile shoppers. Next, optimize product pages with relevant keywords, meta tags, and alt text for images. Also, it enables fast loading speeds by compressing images and using reliable hosting services. 

Pro Tip

AI Store Builder includes SEO optimization features to help your store rank higher on search engines.  

6. Add Marketing Tools and Strategies

Drive traffic and conversions with effective marketing campaigns. Start using social media platforms like Instagram and Facebook to promote your store. Next, email marketing campaigns will be used to engage with existing customers and recover abandoned carts. Finally, offer discounts, free shipping, or other promotions to attract first-time buyers. 

Pro Tip

AI Store Builder includes a dropshipping course that teaches you marketing strategies tailored to beginners.  

7. Test and Launch Your Store

Ensure your store is ready for customers before going live. Begin by testing the functionality of your store, including payment processing and navigation. Next, review all content, including product descriptions, to ensure accuracy. Finally, gather feedback from friends or peers before launching. 

Pro Tip

Use AI Store Builder’s live support to address issues before your official launch.  

8. Monitor and Improve Your Store

Continuously refine your store to enhance customer satisfaction and drive growth. Start by using analytics tools to track sales, customer behavior, and website traffic. Next, gather customer feedback to identify areas for improvement. Finally, regularly update your product offerings based on market trends and customer demands. 

Pro Tip

AI Store Builder’s community provides ongoing insights and support for scaling your business.  

Get Your Store Built for You in Less Than 10 Minutes Today.

At AI Store Builder, we create a complete Shopify store for you in under 10 minutes. We include 20 trending products, trusted suppliers, and a dropshipping course that others charge thousands for. Plus, you get live support calls and community access. Skip the headaches of store setup, product research, and supplier hunting - we handle it all so you can focus on growing your business. Get your store built for you in less than 10 minutes today!

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